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This means that instead of the default dark text displayed on a light screen, called in contrast Light Mode, light colored text is presented on a dark screen.ĭark mode is an accessibility setting that shifts the interface's color palette to display content in high contrast using dark background colors and a light foreground. The Dark Mode, also called Dark Mode, Black Mode, or Night ModeLight Mode is a setting that users can enable to have the text of an operating system or application displayed on a dark background instead of its normal light background. What is the Dark Mode ?ĭark Mode does not apply exclusively to email.

I warn you, this is going to be tough, hence the summary at the top of the article to find your way around. So I will try to present you a summary of history, explanations, advantages, disadvantages, solutions, and conclusions to understand, know and manage at best the rendering of your emails in "Dark Mode". The concern is therefore growing in front of the increasing use of Dark Mode.

Especially when you see the number of pages on the White Paper on HTML Integration for Email we wrote. This is probably one of the greatest expectations of them and of you! The development of emails is already a complex subject in itself. It is quite normal that this topic is important: every good email marketer wants his email campaigns to be displayed correctly in the inbox. Evolution of the results of the query "dark mode email" on Google

And this article is not likely to improve things. A simple query on the association of the words "dark mode email" on Google still returns 3,170,000,000 results. And it's still in fashion right now. It has been the subject of more blog posts, conferences, live events and webinars than you can imagine. With the release of various dark modes for apps and email service providers since 2018, Dark Mode has been, without a doubt, one of the most "trending" topics in 2020 in the email marketing world.